BRAND STORY

 

RIO is the most famous cocktail brand in Mainland China, mainly produces low-alcohol bottled cocktail.

 

Since Bacchus Europe ltd launched RIO in China by the end of 2003, RIO devoted to establishing and developing the alcopop market in China initially. Alcopop is a flavored alcoholic beverage containing distilled alcohol and added ingredients such as fruit juices or other flavorings.

 

Rio uses whisky, vodka, brandy, and rum as bases, matching with different fruit juices and come in different colors. With a low alcohol percentage, Rio is suitable for young, trendy adults and conveys a fashion, free, energetic and colorful lifestyle.